PROFESSIONAL EXPERTISE

Shoemaking for Brand Builders & Designers

This course unveils the secrets behind footwear design, development, and manufacturing and explores the industrial shoemaking techniques employed by industry giants like Nike, Jordan, Puma, & Adidas.

Shoemakers Academy - Shoemaking for Brand Builders & Designers - Course Image

Instructor

Veteran footwear developer and designer with over 25 years of experience, author of several highly rated modern shoemaking books, professional instructor, and founder of Shoemakers Academy.
Wade Motawi, "The Shoe Dog"
Wade Motawi
"The Shoe Dog"

Format & Duration

Access to over 2 1/2 hours of video instruction across 13 in-depth shoemaking lessons – easily viewable on common digital devices.  It also includes a PDF download to the eBook, “How Shoes are Made.” Course access is available online anywhere, anytime for two years and comes with a 30-day, 100% money-back guarantee.

Target Student

This course is designed to teach beginners and professionals. We start from the basics and work our way up, so even if you have no experience, you can still learn and benefit from this course. Our expert instructor will guide you through every step of the process, and you can ask questions and receive feedback on your progress. 

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Course Details

Shoe Academy Shoemaking for Brand Builders and Designers- Course Details

Ready to Break Into the Shoe Business?

Look no further. Whether you’re a newbie or a career changer, this essential starter course unveils the secrets behind footwear design, development, and manufacturing. We’re talking about the fundamental principles, processes, and technology that power modern footwear manufacturing. Brace yourself to learn the industrial shoemaking techniques employed by industry giants like Nike, Jordan, Puma, and Adidas.

Overview of What You Will Learn

These 13 core foundational lessons are designed to fast-track your entry into the shoe industry. Once you complete this course, you’ll be primed and ready to dive deeper into the world of footwear design and manufacturing. But that’s not all—enrolling in this course grants you exclusive access to the eBook “How Shoes are Made,” an indispensable resource that complements your learning journey.

Don’t waste any more time. Take the leap and equip yourself with the knowledge and skills to succeed in the shoe business. Our online footwear masterclass is your ticket to unlocking endless possibilities and carving your own path to success. Enroll today and unleash your potential in the fascinating world of shoes.

What This Course Includes

  • 13 in-depth shoemaking lessons.
  • Over 2 1/2 hours of video instruction with “The Shoe Dog” , Wade Motawi.
  • Bonus Content: How Shoes Are Made Textbook download 
  • Risk-Free: 30-day, 100% money-back guarantee.

Once the course is purchased you will have access to a streaming link and you will be able to watch the videos at your pace, as many times as you wish, for two full years

What This Course Is

This course is a detailed video tutorial, including a bonus 26-chapter eBook PDF download and support from “The Shoe Dog,” Wade Motawi, whose courses, books, and shoemaking supplies are used by professional instructors at universities, trade schools, and high schools worldwide. It includes shoemaking techniques and processes required to create all types of shoes, including sneakers and fashion shoes.

What This Course Is Not

This course is not a DIY shoemaking course and does not teach participants hands-on shoemaking skills or how to craft footwear from scratch. It does provide the foundational knowledge for what you need to know as a shoe designer or brand builder so you can dive deeper into the world of footwear design and manufacturing.

How the Topics Will be Taught

During the video, the teacher will explain and show the techniques in easy to understand English and the video will also be fully subtitled in English.

New methodologies and terminology will be explained to you so that they are clear and easy to understand even if this is the first time you approach the topic.

Meet Your Instructor

My name is Wade Motawi, “The Shoe Dog” and I am a veteran shoe designer and founder of Shoemakers Academy.

I began my career in 1995 by traveling to shoe factories in Asia to study and document shoemaking techniques. I later led teams of footwear designers and developers on training missions to these same factories. 

Throughout my career, I have held various roles including designer, developer, product line manager, development group manager, advanced technology group manager, footwear buyer, sourcing manager, and consultant. I have also lived and worked extensively in the far east. 

In addition to designing shoes, I have also written several highly rated books on the subject of modern shoemaking and founded Shoemakers Academy to share my expertise with others.

Course Curriculum

To compliment your learning journey, you can download the bonus PDF eBook, “How Shoes are Made,” which provides a behind-the-scenes look at a real sneaker factory.

This lesson covers handmade versus industrial shoemaking, the anatomy of the human foot, and the basics of shoe geography.

This lesson explores various shoe lasts and how they play a crucial role in achieving the proper fit and functionality of the finished shoe.

Here, you will learn about the many parts that comprise shoe patterns and how they are made and applied.

This lesson takes a deeper look at the geometry of shoes and the technical specifications needed to make them.

This segment will explain the four necessary steps that make up a shoe factory’s main operations and how they function together.

This lesson explores the various methods for cutting shoe components and preparing the material for easy assembly.

Here, you will learn about the lasting procedure and how to stretch the pattern to make the shoe fit perfectly.

This lesson explores the final step of shoemaking and how an assembly line applies a cold cement process.

This segment reviews the stitching order of operations and how shoes are put together in a factory.

This lesson takes a deeper dive into the cold cement shoe manufacturing process in an Adidas shoe factory and how a footwear lasting assembly lines function.

This lesson provides insight into how shoes are assembled using heat, how that plays a role in how the shoe is prepared, and what materials can be used.

Here, you can take a few minutes to test what you’ve learned so far by reviewing the physical characteristics of any shoe.

In the lesson, you will learn about the various materials, methods, and manufacturing processes for making the components of the bottom of the shoe.

This lesson explores how to make the raw material for foam midsoles and mold them into shape.

In this segment, you will find a thank you and farewell on your shoemaking journey.

Here, you can take the basic shoemaking quiz to test the knowledge you’ve acquired in this course.

Take a peek insidE

Check out the lessons

Here are some screenshots from lessons in the course.

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FAQ

This course is designed to teach both beginners and professionals. We start from the basics and work our way up, so even if you have no experience, you can still learn and benefit from our courses. Our expert instructor will guide you through every step of the process, and you can ask questions and receive feedback on your progress. Our courses also include detailed video tutorials and written materials, which make it easier for you to learn and practice shoemaking techniques.

Once you complete the purchase and are logged in, you will see a menu option appear for this course under “My Courses”. There, you can click to enter the course, view the lessons, and then progress through each one at your own pace.

We understand that everyone has different learning styles and goals. If you’re not sure which course to start with please shoot us an email and “The Shoe Dog” can get you pointed in the right direction.
Also, we offer a 30-day money-back guarantee on all online courses. If you’re not satisfied with the course within the first 30 days, we’ll give you a full refund. We encourage you to give the courses a try, and see how it fits into your learning journey. If it’s not for you, we understand, and we’ll be happy to issue a refund.

The course is on our responsively-designed platform, so it can be easily viewed and enjoyed on most common digital devices such as desktops, laptops, tablets, and mobile devices that have an internet connection.

Course access is available for 2 full years from purchase date.
You can complete the course at your own pace, whether that’s over a few weeks or several months. Additionally, our courses are available online, which means you can access them from anywhere, at any time. Also, with online classes you don’t have to worry about finding time to attend physical classes or hassle with expensive and time consuming travel.

All Shoemakers Academy students have access to “The Shoe Dog.” Reach out anytime by email or schedule a call or Zoom. 
If you have any questions about this course or need a consult on your project send us an email right now! We’d love to hear from you.
TheShoeDog@ShoemakersAcademy.com

Our courses, books, and shoemaking supplies are used by professional instructors at universities, trade schools, and high schools around the world.  
We take great pride in the quality of our materials, which include detailed video tutorials, written instructions, and support from “The Shoe Dog,” Wade Motawi, who has more than 25 years of experience in the shoe industry. Additionally, we constantly update our course materials to ensure they are up-to-date and relevant.
If you have any concerns or questions about the quality of our materials and if they are right for you, we encourage you to email “The Shoe Dog” and he’ll be happy to address them.

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